Good Publicity
The publicity helps to bring the issue of childhood hunger to the forefront of people’s minds. Donations start pouring in from local businesses and individuals who want to support the cause. The movement was starting to gain some real traction.
Taking Notice
The best thing about all of the social media attention was that the school board was finally starting to take notice. They realize that there’s a groundswell of support for Callum’s initiative, and they start to seriously consider the proposal.